Getting Everyone’s a Cunt into Dymocks

Right. So this is happening.

We’ve made a book called Everyone’s a Cunt.

And now we’re trying to get it into Dymocks.

That’s the whole situation.

There isn’t a big strategy behind it. There’s no carefully designed rollout plan. It’s more like we blinked and suddenly this was a thing we were allowed to try.

How we got here (roughly)

It wasn’t a journey so much as a series of questionable decisions that nobody stopped in time.

We made a book. People didn’t hate it. A few copies sold. Then a few more. Then someone said “should we try bookstores?”

And nobody said no loudly enough.

The pitch (if you can call it that)

We could dress it up, but there’s no point.

It’s a coffee table book that says what people usually only think after a long day or a short group chat.

That’s it.

No deeper meaning required. If you find one, that’s between you and your therapist.

Why Dymocks is even part of this

At some point someone asked:

“If people are already buying this, why isn’t it in Dymocks?”

Fair question. Slightly dangerous question. But fair.

So now we’re here, trying to get it into one of the most recognisable bookstores in the country, acting like this is a standard publishing pathway.

It isn’t. We know that. We’re doing it anyway.

The current strategy

There isn’t one, really. It’s more vibes than strategy.

We’re basically relying on:

• people talking about it;
• curiosity doing its thing; and
• the idea that eventually someone at Dymocks goes “fine, just put it on the shelf.” 

Which is not how most retail decisions are made, but here we are.

What it would look like in a store

Picture someone walking into Dymocks looking for something mainstream. 

They turn a corner. They see it. They stop. They reread the title like that might make it less real. It doesn’t.

They either laugh, buy it, or leave immediately and pretend it didn’t happen.

All three outcomes feel like success.

Where this ends up

Honestly, we have no idea. It might end up on the shelves at Dymocks. It might not.

Either way, Everyone’s a Cunt is already doing more than it probably should have.

Which feels like the whole theme of it, really.

This probably shouldn’t exist in a bookstore conversation. But it does.

So we’re just going to keep going until someone at Dymocks either says yes, says no, or asks what’s wrong with us.

Any of those would be understandable.

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